NMIXX 'See that?' (2024)

What is NMIXX 'See that?'?

"See That?" (Korean: 별별별; RR: Byeolbyeolbyeol; lit. 'All sorts of things') is a song by South Korean girl group NMIXX from their third extended play, Fe3O4: Stick Out. JYP Entertainment and Republic Records released the track as the EP's lead single on August 19, 2024. The song blends old-school hip-hop with country genres, constructed around groovy rhythms.

The composition serves as MIXX POP, showcasing a laid-back vibe that incorporates bleak humming, free-spirited country segments, and a sing-along section in the finale. The track's title carries a dual meaning, reflected both in its lyrical content and artistic expression. Thematically, the song addresses self-acceptance and confidence, depicting NMIXX's decision to embrace themselves exactly as they are, described as brilliant like stars in the sky. The lyrics promote acceptance of individuals considered "weirdos" by conventional standards, encouraging listeners to break free from stereotypes and external criticism.

The music video presents a choreographed dance routine emphasizing personality and fluidity, requiring performers to channel confidence throughout the performance. The visual narrative depicts the group breaking free from critics and doubters. Upon release, the music video garnered over 3.6 million views and 230,000 likes on YouTube within the first 24 hours.

In South Korea, the track debuted at number 43 on the Circle Digital Chart in the chart issue dated August 18-24, 2024. Four weeks later, the song peaked at number 22.

Release and music video

JYP Entertainment announced the release of NMIXX's third extended play Fe3O4: Stick Out on July 22, 2024, setting the release date for August 19. The announcement accompanied a motion poster that initiated the promotional campaign for the extended play. On August 13, the company unveiled the track listing, officially designating "See That?" as the title track and opening song of the EP.

The promotional rollout continued with the release of a teaser for the music video on August 17. Two days later, on August 19, JYP Entertainment and Republic Records released "See That?" across various regions through digital download and streaming platforms. The song launched simultaneously with the complete extended play.

Soze from Studio Gaze directed the music video, marking his second collaboration with NMIXX following "Roller Coaster". The visual production presented choreography designed to emphasize personality and fluidity throughout the performance. The video required performers to maintain consistent confidence while executing the routine.

The music video accumulated 3.6 million views and 230,000 likes on YouTube during its initial 24-hour period. The visual content supported the track's central message through imagery depicting the group's liberation from external judgment. The production complemented the song's thematic focus on self-acceptance through deliberate artistic choices in cinematography and performance staging.

Song composition and lyrics

Genre and style

The track combines old-school hip-hop with country elements, constructed around groovy rhythms. This fusion represents NMIXX's MIXX POP signature style, blending diverse musical traditions into a cohesive sonic identity. The production incorporates bleak humming segments alongside free-spirited country passages, creating textural variation throughout the arrangement. The finale features a sing-along section that builds upon the established rhythmic foundation. Strong Dragon and Jo Yongho contributed keyboard, synthesizer programming, and drum elements, while Strong Dragon added bass and guitar instrumentation. The track's laid-back character contrasts with the dynamic vocal arrangements present in the mix.

Lyrically, See that? addresses self-acceptance, depicting the group's commitment to embracing their authentic selves, characterized as brilliant like stars. The narrative encourages listeners to reject external criticism and stereotypical expectations.

Writing and production credits

Mudd the Student, Omega Sapien, Wutan, and Jasmine wrote the lyrics. The composition credits include Strong Dragon (The Hub), Puff, C'SA, 1Take (Newtype), Add Blessed (Newtype), Chase (Newtype), Co8, and Newtype. Strong Dragon and Puff arranged the track. C'SA and Strong Dragon directed the vocal performance, with C'SA handling vocal editing. Josh Gudwin mixed the track at Henson Studios in Hollywood, California, while Dave Kutch mastered it at The Mastering Palace in New York City.

Commercial success and accolades

Weekly and monthly chart positions

In South Korea, the track debuted at number 43 on the Circle Digital Chart in the chart issue dated August 18-24, 2024. The song peaked at number 22 four weeks later. On the South Korea Billboard chart, the track reached number 24. The monthly Circle chart positioned the song at number 23.

Year-end performance

The song placed at number 171 on the Circle year-end chart for 2024.

Music show wins

The track secured three music show victories. M Countdown awarded first place on August 29, 2024, with a score of 10,293 points. This score established the highest points achieved by any song on M Countdown for 2024. Music Bank followed with a win on August 30, 2024, scoring 11,821 points. Inkigayo completed the trifecta on September 1, 2024, with 6,591 points.

Critical review

Reception among listeners proved mixed. Observers noted specific segments, particularly the switch section from 1:23 to 1:45, generated positive responses. The track marked improved chart performance compared to previous releases, reaching the top 50 on Melon. This achievement represented NMIXX's strongest charting position since "Love Me Like This".

FAQs

What challenges did the choreography present?

The dance routine required significant personality and fluidity from performers. Lily identified the choreography as one of the most challenging aspects of the comeback, necessitating concentrated effort to execute properly. The performance demanded consistent confidence throughout its execution.

How did the group approach the new concept?

The summer horror concept marked the group's first exploration of this thematic direction. Sullyoon described the experience as fascinating during both song recording and content filming. Bae expressed simultaneous fear and excitement regarding new challenges, acknowledging the group's dedicated effort to execute the concept successfully.

What distinguishes this release musically?

Bae characterized both the title track and companion tracks as possessing a different feel from previous releases, generating anticipation for live performances. The extended play demonstrated genre diversity across its tracklist. Lily emphasized the project's varied sonic palette, highlighting the group's approach of applying their signature style across multiple genres. Kyujin noted each song's distinct genre and color profile. The release included the group's first experimentation with electronic dance elements in specific tracks.