BLACKPINK's "JUMP": Why This New Single Has Fans Going Wild in 2025

BLACKPINK has officially ended their three-year musical hiatus with the release of "JUMP," an energetic new single that has sent fans into a frenzy across the globe. After focusing on their individual solo careers, all four members—Jisoo, Jennie, Rosé, and Lisa—have reunited for their first group release since 2023's "The Girls".

Following the song's debut at the opening night of their Deadline World Tour in South Korea on July 5, BLACKPINK has unleashed "JUMP" alongside a visually striking music video directed by Dave Meyers. The high-speed track, produced by Diplo and a team of notable producers including Boaz Van De Beatz, Zecca, and Ape Drums, delivers an addictive sound that blends elements of club music, synth-pop, European techno, and EDM. Additionally, fans can look forward to experiencing the new single live as the group embarks on an extensive world tour spanning 31 shows across 16 cities, including stadium performances in Los Angeles, New York, Paris, and London.

The Return of BLACKPINK: Why 'Jump' Matters Now

The K-pop powerhouse quartet has made a triumphant return to the music scene, marking a significant moment in their career trajectory. "Jump" represents much more than just another track in their discography—it symbolizes a strategic reunion after pursuing individual artistic paths.

First group release since 2023

"Jump" stands as BLACKPINK's first group release since "The Girls" in 2023, which was created specifically for BLACKPINK The Game OST. Prior to that, their last substantial musical offering was their second full-length album "Born Pink," released back in September 2022. This extended hiatus from group activities created a notable gap in their collective discography, making "Jump" a pivotal moment for both the group and their dedicated fanbase.

How solo careers shaped the comeback

During their time apart, each member flourished in her individual endeavors, developing unique artistic identities. Lisa expanded her horizons by making her acting debut in HBO's acclaimed series "The White Lotus" season three and releasing her solo album "Alter Ego". Jennie established her own label, Odd Atelier, signed with Columbia Records, and dropped her debut album "Ruby". Meanwhile, Rosé achieved remarkable success with her Bruno Mars collaboration "APT." before releasing her full album "Rosie" in December 2024. Furthermore, Jisoo completed the solo circuit with her long-awaited album "Amortage" in February 2025.

These independent ventures essentially created four distinct artistic personalities, consequently enriching their collective identity. Their time apart allowed them to grow both individually and as a unit, setting the stage for a more mature and diverse sound upon reunion.

Why fans were waiting for this moment

Speculation about a potential comeback began brewing when YG Entertainment confirmed in December 2023 that all four members had signed exclusive group contracts. Nonetheless, fans had to exercise patience until September 2024, when the company officially announced a full-group comeback planned for 2025.

The culmination of this wait arrived with the Deadline World Tour announcement, featuring 31 shows across 16 cities. Moreover, the group has hinted at additional music releases following "Jump," suggesting this single serves as merely the beginning of a new creative chapter for BLACKPINK.

Inside the Sound of 'Jump'

"Jump" introduces an unexpected sonic departure for the K-pop superstars, diving headfirst into uncharted musical territory while still maintaining their signature energy and style.

Hardstyle and EDM influences

At its core, "Jump" embraces the pulsating world of hardstyle – a high-energy electronic dance music subgenre characterized by distorted, punchy kick drums and a distinctive "reverse bass" typically running at 145-165 BPM. This bold choice signals BLACKPINK's willingness to experiment beyond their usual pop-focused sound. The track opens with a striking guitar riff evoking Western film vibes, setting a cinematic tone before unleashing its full electronic fury. Rather than simply adding EDM elements to a pop framework, "Jump" fully commits to blending club music, synth-pop, and European techno, creating what many fans describe as "perfect for concerts/festivals".

The role of Diplo and other producers

For this groundbreaking single, BLACKPINK enlisted an impressive team of electronic music heavyweights. The production credits read like an EDM dream team: Diplo, Boaz Van De Beatz, Zecca, Ape Drums, and 24. Diplo, who previously collaborated with Jennie on her solo track "Like JENNIE," took a central role. The American DJ shared his excitement on Instagram, describing the track as a "kpop techno trance hardcore summer banger". His influence is evident in what music critics call his signature "extreme genre splicing" and "2-for-1 arrangements". Meanwhile, Ape Drums contributed his intuitive sense of rhythm and globally inspired energy, further enhancing the track's festival-ready sound.

How the song compares to past BLACKPINK songs

"Jump" represents perhaps the most significant musical evolution in BLACKPINK's career. Unlike their previous title tracks such as "How You Like That," "Pink Venom," and "Kill This Love," this release ventures into completely new territory. While their past work has always featured elements of EDM, "Jump" takes this influence to unprecedented levels. Indeed, many fans consider it "one of BLACKPINK's most unique and refreshing tracks". The song maintains their signature high-energy approach but replaces their typical "electronic bassy sound" with a more rave-inspired production. Although some longtime listeners note the chorus is less melodic than earlier works, most agree the production quality and innovative approach mark an exciting new chapter for the group.

Visual Power: Breaking Down the 'Jump' Music Video

The visual universe of "Jump" marks a bold departure from BLACKPINK's established aesthetic, offering fans an unconventional viewing experience that has sparked both amazement and debate.

Directed by Dave Meyers

Veteran filmmaker Dave Meyers, who previously collaborated with BLACKPINK on "Dadoo Dadoo" and "Kill This Love," returned to helm this distinctive project. Initially shocking to longtime fans, Meyers deliberately crafted what some critics describe as a "disjointed" and occasionally "weird" visual experience that stands apart from typical K-pop music video conventions. His approach positions BLACKPINK not merely as performers but as symbolic figures of female empowerment challenging industry boundaries. Remarkably, this artistic choice has proven divisive, with some viewers praising the creative risk-taking while others express disappointment at the departure from the group's established visual identity.

Cinematic elements and choreography

Upon closer inspection, the video reveals an urban futuristic aesthetic combining neon hues, city murals, and floating interactive texts like "Runup Jump". In contrast to previous BLACKPINK videos featuring extended choreography sequences, "Jump" employs rapid cuts, glitch effects, and unconventional transitions that create a fragmented viewing experience. This technique has left some viewers unsatisfied as the scenes shift too quickly to fully appreciate. Particularly noticeable is how each member maintains her distinct visual presence—Jisoo's elegance, Jennie's fierceness, Rosé's determined softness, and Lisa's stylistic versatility with her striking black hair streaked with silver highlights.

Symbolism and fan interpretations

Throughout the video, themes of empowerment and liberation take center stage, with phrases like "run up, jump" and "push the limit" appearing on screen as symbolic calls to break boundaries. The narrative, though not literal, effectively communicates what one analysis calls "the spirit of revolution". Interestingly, according to one source, the video references "their unbreakable sisterhood, how strong they are together and that nothing will stop them despite the obstacles". Yet fan reactions have been notably mixed—while many praise the innovative approach, others have expressed concerns about the alleged use of AI, which some believe "lowered the quality of the video and made it feel less impactful". Despite this controversy, the high-octane video shows "a city entranced by the power of BLACKPINK," reinforcing their cultural impact.

The Bigger Picture: Tour, Merch, and Fan Reactions

Beyond the song itself, BLACKPINK's "JUMP" serves as the centerpiece of their extensive global campaign that includes a massive world tour, exclusive merchandise, and unprecedented digital success.

BLACKPINK World Tour 2025 highlights

The DEADLINE World Tour officially kicked off at Goyang Stadium in South Korea on July 5, 2025, where fans first experienced "JUMP" performed live. This ambitious tour encompasses 31 shows across 16 cities, subsequently taking the quartet to major venues throughout North America, Europe, and Asia. Their upcoming schedule includes high-profile, two-night stadium performances in Los Angeles, New York, Paris, and London. For perspective, this marks their first major concert series since the record-breaking "Born Pink World Tour" (2022-2023), which drew an impressive 1.8 million attendees. The SoFi Stadium shows in Los Angeles (July 12-13) have already generated significant buzz, with tickets reportedly selling out shortly after release.

Fan response to live performances

In reality, fan reactions to the initial performances have been somewhat divided. After the Goyang premiere, social media lit up with mixed reviews—many Blinks expressed excitement about fresh material, whereas others voiced disappointment with certain aspects. Even so, the enthusiasm remains palpable. At SoFi Stadium, thousands gathered days before the event, waving official light sticks and creating a festival-like atmosphere. Ticket demand has been extraordinary, with prices ranging from $55 for upper-level seats to over $150 for prime locations, plus secondary market prices soaring above $300.

New BLACKPINK merch and digital downloads

Alongside the concerts, BLACKPINK has unveiled exclusive merchandise opportunities. Pop-up events around venues feature limited-edition items, including a noteworthy collaboration with legendary sportswear brand Mitchell and Ness. Certainly, the digital realm shows equally impressive results—"JUMP" debuted at #2 on Spotify's global chart with 7.0 million first-day streams and quickly claimed the #1 position on iTunes charts across Asia, South America, and Europe.

How 'Jump' is impacting BLACKPINK's global image

Primarily, "JUMP" serves as a strategic repositioning of BLACKPINK's brand following their contract changes with YG Entertainment. The song and tour together highlight their unified strength after successful solo ventures. Major media outlets including Billboard, Pitchfork, and Rolling Stone have extensively covered the DEADLINE tour, reinforcing the group's cultural significance. Industry analysts estimate their Los Angeles performances alone will generate millions in revenue from ticket sales, merchandise, and broadcast rights, hence cementing BLACKPINK's status as global music industry leaders whose influence extends far beyond K-pop into fashion, beauty, and broader cultural trends.