Jeon Somi 'Game Plan' EP Review: Why Her 2023 Comeback Surprised Even Die-hard Fans

After nearly two years since her debut album XOXO, Jeon Somi made her highly anticipated comeback with 'Game Plan' in August 2023. At just 22 years old, with eight years of industry experience under her belt, Somi showcased unprecedented creative control by writing lyrics for four out of the five tracks and composing three songs on this new EP. While the 14-minute mini-album received strong praise for tracks like 'Fast Forward' and 'Pisces', some critics pointed to underdeveloped production elements. From bold experimental sounds in 'Fxxked Up' to dance-ready beats in the title track, 'Game Plan' presents a different side of Somi that has surprised both critics and die-hard fans alike.

Somi's Musical Journey: From XOXO to Game Plan

Jeon Somi's musical trajectory took a significant turn with her debut album XOXO in 2021. The album, featuring the viral hit "DUMB DUMB," garnered over 10 million views within 24 hours of release. Subsequently, the music video amassed 152 million views on YouTube, establishing Somi's presence in the competitive K-pop landscape.

Key Changes Since 2021 Debut

Following her partnership with THEBLACKLABEL and Interscope Records in 2020, Somi's artistic direction underwent notable changes. Her debut single "BIRTHDAY" accumulated over 104 million Spotify streams, furthermore, the anthem "XOXO" reached 88 million Spotify streams. Additionally, her involvement in songwriting expanded significantly, as evidenced by her contribution to three tracks on the Game Plan EP.

Evolution in Musical Style

The transition from JYP Entertainment to THE BLACK LABEL marked a distinct shift in Somi's vocal approach. Former colleagues noticed this transformation during casual karaoke sessions, pointing out her adoption of what they termed the "YG style". Rather than adhering to JYP's signature "half voice, half air" technique, Somi embraced a more emotive delivery method under THE BLACK LABEL's guidance.

Her musical influences span across genres, drawing inspiration from pop icon Cyndi Lauper and R&B sensation Rihanna. This diverse foundation, coupled with her exposure to both world music and South Korean idol culture during her formative years, shaped her distinctive sound. Throughout her career, Somi has maintained that her songs serve as diary entries, with each comeback reflecting her current state of mind.

The Game Plan EP showcases this evolution through its varied track list. From the dance-oriented "Fast Forward" to the confident rap delivery in "Gold Gold Gold," the EP demonstrates her expanded vocal range. Particularly noteworthy is "Pisces," a self-written track that masterfully blends emotional depth with melodic sophistication. The EP peaked at number 5 on South Korea's Circle Digital Chart, affirming her artistic growth and commercial appeal.

Game Plan EP: Track-by-Track Analysis

The five-track EP 'Game Plan' presents a diverse sonic palette, marking Somi's most ambitious musical endeavor. Each track showcases distinct elements of her artistic growth, especially in vocal delivery and production choices.

Fast Forward: Title Track Deep Dive

The title track "Fast Forward" emerges as a standout club/EDM offering, sampling Katy Perry's "Chained To The Rhythm". The song's deep house elements merge organic soundscapes with minimal bass, creating a refreshing summer vibe. The track's Madonna-Vogue-esque styled second verse stands as its strongest segment. Nevertheless, the song's brief runtime and abrupt ending leave listeners yearning for a more substantial finale.

B-Side Highlights and Lowlights

"Fxxked Up" introduces an unexpected twist with its glitchy nature and mechanical bounce. The track's complex instrumental keeps listeners engaged through constant tempo shifts. "Pisces" offers a softer approach with R&B influences, though its plainer melodies slightly diminish its impact. "The Way," an all-English track, closes the EP with immaculate retro synth instrumentation.

Production Quality Assessment

Producer Teddy, alongside 24 and Vince, crafted a sound that expertly balances charisma with emotional depth. The EP's production quality varies across tracks - from the fashionable Euro-dance sound in "Fast Forward" to the 80s New Wave-esque Synth Pop in "The Way". However, some critics note that certain tracks, particularly the title song, could benefit from extended run times to build toward more satisfying climaxes.

Vocal Performance Review

Somi demonstrates remarkable vocal versatility throughout the EP. Her command shines in "Fast Forward's" pre-choruses, moreover her deep tone stands out effectively in rap segments. "The Way" features her most powerful vocal showcase on the EP. The project notably allows Somi to display both her delicate side in "Pisces" and her animated delivery in "Fxxked Up". Overall, the EP earned an impressive 8.7/10 rating, affirming Somi's growth as a vocalist.

Creative Control and Artistic Input

The partnership between Somi and renowned producer TEDDY marks a pivotal shift in her artistic direction. Their collaboration, alongside hitmakers 24 and R.Tee, brought forth a distinctive sound that sets Game Plan apart from conventional K-pop releases.

Songwriting Credits Analysis

Somi's involvement in the creative process expanded substantially with Game Plan, as she penned lyrics for three tracks on the EP. The title track "Fast Forward" showcases her songwriting abilities through a collaboration with industry veterans Teddy, Bekuh Boom, and Vince. Her self-written track "Pisces" demonstrates her songwriting maturity, skillfully weaving emotional metaphors with plum-flavored candy references.

Production Involvement

The production team behind Game Plan represents a powerhouse collaboration. TEDDY, recognized for crafting BLACKPINK's global hits, brings his signature style to the EP. Yet, his approach with Somi differs markedly from his previous work, displaying greater experimental freedom. The production quality shines through in tracks like "Gold Gold Gold," where Somi's confident rap delivery meshes seamlessly with trendy, infectious beats.

The EP's production values reflect Somi's growing artistic autonomy. Unlike her previous releases, Game Plan showcases her deeper involvement in the creative process. Each track bears distinct production elements - from the progressive beat changes in "Fxxked Up" to the retro synth-pop arrangements in "The Way". This heightened creative control extends beyond mere songwriting, as Somi also serves as the creative director for the project.

The collaborative synergy between Somi and her production team yields remarkable results. Working alongside seasoned professionals like R.Tee and 24, she maintains her artistic vision while benefiting from their expertise. This balance between creative freedom and professional guidance results in an EP that pushes boundaries while maintaining commercial appeal. The production choices throughout the album reflect a conscious effort to explore new sonic territories without sacrificing the polished finish expected from THE BLACK LABEL releases.

Fan Reception and Critical Response

The release of Game Plan sparked diverse reactions across social media platforms and music charts, reflecting Somi's evolving artistic identity and growing global influence.

Social Media Impact

Game Plan's release generated substantial buzz among fans, with many praising Somi's mature artistic direction. The title track "Fast Forward" quickly became a dance challenge sensation, spreading virally across social platforms. Despite mixed critical opinions, die-hard supporters consistently highlighted the EP's diverse sound profile and Somi's enhanced vocal performances.

Online discussions primarily centered around the EP's production quality and Somi's artistic growth. Several fans pointed out the nostalgic 2016 pop elements, whereas others celebrated the EP's modern dance-pop sensibilities. The music video for "Fast Forward" drew particular attention for its high-production value and Somi's confident choreography.

Chart Performance

Game Plan achieved remarkable commercial success across multiple territories. The EP secured impressive positions on various international charts, reaching:

Number 2 on both French and Brazilian Albums Charts
Number 8 on the UK Albums Chart
Number 9 on the Canadian Albums Chart

In terms of global reach, "Fast Forward" marked a career milestone by ranking 145th on the Billboard Global 200 chart and 78th on the Billboard Global 200 (excluding US). Somi's monthly Spotify listenership soared to 5.3 million listeners, underscoring her expanding international appeal.

On domestic platforms, the EP demonstrated strong performance with all tracks charting on the Melon HOT 100, alongside the title track securing a position in the Melon TOP100's top four. This achievement solidified Somi's standing in the competitive K-pop landscape, primarily attributed to Teddy's strategic production choices and Somi's dedicated promotional efforts.

The EP maintained consistent chart presence, with notable longevity on several markets - including a 13-day run on the French Albums Chart. This sustained performance indicated both critical acclaim and commercial viability, effectively positioning Game Plan as a pivotal release in Somi's discography.