Why Better Things by aespa Is Not What You Expected: Honest Review

K-pop sensation aespa, who shattered records with their debut single "Black Mamba" reaching 21 million views in 24 hours, has taken an unexpected turn with their latest English single "Better Things." Following their groundbreaking achievement as the first K-pop girl group to perform on Coachella's main stage, this summer bop released on August 18, 2023, marks a significant departure from their signature sound.

The track, which runs for 3 minutes and 23 seconds, showcases a more relaxed vibe compared to their previous aggressive musical style. As their third English-language single following "Hold On Tight" and "Life's Too Short," "Better Things" demonstrates aespa's evolving artistry. The song's breezy approach to getting over an ex represents a notable shift for the group, known for their unique AI avatar concept and intense musical themes.

The Unexpected Genre Shift in Better Things

Initially known for their signature hyperpop sound, aespa has ventured into new territory with "Better Things." The group, who were pioneers in embracing the hyperpop genre, has shifted towards a more accessible musical direction with this release.

From Hyperpop to Tropical Pop

The transition from their earlier experimental sound to a minimalistic dance track marks a significant evolution in aespa's musical journey. "Better Things" introduces a refreshing summer vibe, characterized by its rhythmic percussion and unique pattern structure.

Breaking Down the Musical Elements

The song's distinctive features include:

A shuffling groove that maintains consistency throughout
Ascending melodies during pre-chorus sections
Additional percussion elements during the climax
Rich vocal harmonies that enhance the minimal arrangement

Production and Songwriting Analysis

Notably, the production approach differs from aespa's previous releases, featuring a more spacious mix that allows their vocals to shine. The song's structure feels cyclical rather than climactic, though it introduces an unexpected rhythmic switch-up during the bridge section that adds complexity to its otherwise minimalistic arrangement. Furthermore, the track showcases the group's vocal capabilities through well-placed highlights in the second verse, demonstrating their ability to adapt to different musical styles while maintaining their distinctive identity.

Decoding Better Things Lyrics and Meaning

The lyrical narrative of "Better Things" presents a bold declaration of self-worth and time management. Specifically, the song's central message revolves around choosing personal growth over unfulfilling relationships.

Theme Analysis and Interpretation

The track's empowering message manifests through several key themes:

Recognizing self-worth ("my energy is just too precious to waste")
Embracing success ("big girls making money")
Moving forward without regret ("I'm sorry that it hurts you / No I'm sorry I ain't sorry")

Comparison to Previous aespa Lyrics

In contrast to their earlier releases focused on virtual worlds and complex narratives, "Better Things" showcases a more grounded approach. Moreover, the song represents their first original English single, marking a significant shift from their previous Korean-language storytelling.

Cultural and Commercial Impact

The song's universal message and accessible lyrics have resonated globally, consequently earning aespa a spot on The New York Times' Best Songs of 2023 list - notably the only K-pop song to receive this recognition. Additionally, the track's success has strengthened their position in the global market, with the group performing at sold-out shows and maintaining their status as industry leaders.

How Better Things Fits Into aespa's Evolution

Since their groundbreaking debut in 2020, aespa has steadily evolved their musical identity, with "Better Things" marking a significant milestone in their artistic journey. The group's trajectory showcases their versatility and willingness to explore new sonic territories.

Timeline of Musical Progression

First of all, aespa's journey began with "Black Mamba," which became the most-viewed debut music video in K-pop history. Subsequently, they achieved remarkable success with "Next Level" and "Savage," both reaching top positions on various charts. The release of "Better Things" in August 2023 represents their first original English single, demonstrating their global ambitions.

Strategic Shift in Sound

The group's sound has notably shifted from their initial AI-focused concept to a more accessible approach. "Better Things" introduces a minimalistic dance genre with refreshing elements, accordingly moving away from their signature experimental style. This strategic evolution reflects their adaptation to changing musical landscapes.

Fan Reception and Critics' Response

The song has garnered significant recognition, notably becoming the only K-pop song to make The New York Times' Best Songs of 2023 list. Critics have praised the track's:

Ingeniously cascading vocal harmonies
Refreshing sound palette
Positive message delivery

The New York Times chief pop music critic highlighted the song's innovative use of "cowbells, handclaps and piano chords", underscoring aespa's successful venture into new musical territory.

The Industry Context Behind the Change

The K-pop industry witnessed remarkable global recognition in 2023, with international platforms increasingly acknowledging Korean artists' achievements. First of all, The New York Times included aespa's "Better Things" among its 71 Best Songs of 2023, notably the only K-pop song to receive this distinction.

K-pop's Current Musical Trends

The industry has experienced a significant shift in musical direction, as evidenced by several key developments:

Emergence of minimal dance tracks
Focus on refreshing summer sounds
Integration of global musical elements
Emphasis on vocal harmonies

Global Market Considerations

Indeed, the K-pop market has shown remarkable resilience and growth. Export volume for K-pop CDs jumped 17% year-on-year to USD 270.20 million between January and November. Nevertheless, regional dynamics have shifted significantly, with Japan accounting for 42.8% of exports, followed by the United States at 21.8%.

Impact on aespa's Brand Identity

The group's strategic approach to global markets has proven successful, as demonstrated by their sold-out performances at Tokyo Dome, achieving this feat in the shortest time ever for an overseas artist at 2 years and 9 months. Notably, streaming platforms have become crucial for international expansion, with major Chinese companies like Tencent Music Entertainment and NetEase Cloud Music forming strategic partnerships to increase access to K-pop content.