MOMOLAND "I'm So Hot": Breaking Down The Iconic Choreography

Momoland - I'm So Hot burst onto the K-pop scene on March 20, 2019, as the lead single from the group's fifth extended play Show Me. Released by MLD Entertainment and distributed by Kakao M, this catchy track takes a distinctive retro spin on their existing musical formula, setting it apart from their previous hits.

The song opens with addictive saxophone hooks that play throughout the track, creating an instantly recognizable sound. With lyrics expressing confidence and allure, "I'm So Hot" showcases the group's versatility and performance skills. While the song peaked at number eighty-one on South Korea's Gaon Digital Chart, the Japanese version achieved greater success, reaching number eight on the Oricon Singles Chart. 

The context behind 'I'm So Hot'

Following their breakthrough year in 2018, Momoland faced the challenge of maintaining momentum after their viral hits. The group returned with "I'm So Hot" in March 2019, nearly nine months after their previous release.

The comeback after 'Baam'

Momoland had experienced meteoric success with "Bboom Bboom," which became one of the biggest hits of 2018. They followed this with "BAAM," which peaked at No. 13 on the Gaon Digital Chart. However, many critics noted that "BAAM" essentially recycled the same formula as "Bboom Bboom," which potentially slowed their momentum. This created pressure for the group to either continue with their established template or venture into new territory.

Member changes and their impact on choreography

Notably, "I'm So Hot" marked a significant change in the group's lineup. Both Daisy and Taeha were absent from promotions due to health and personal reasons. This was Momoland's first single since 2016 not to feature Daisy. The absence of these members necessitated adjustments to their performance formations and part distributions, as evidenced by their part-switch choreography videos where members covered for each other.

Musical style and retro influences

"I'm So Hot" introduced a distinctive retro spin to Momoland's established formula. The track prominently features saxophones that double as the song's instrumental hook throughout. This brass-heavy arrangement creates an electro-swing influence that distinguishes it from their previous releases. The song effectively blends electronic, pop, and jazz elements, with Tamar Herman of Billboard describing it as "jumping between melodies, throwing in jazzy brass and quirky synths over squelchy Eurodance-inspired beats".

Choreography breakdown: Key moves and formations

The choreography for Momoland's "I'm So Hot" features several distinctive elements that complement the song's energetic brass instrumentation. Dance practice videos released by the group provide a clearer view of the complete choreography without the fancy camerawork of music videos or music shows.

Signature hand gestures and body rolls

The members themselves describe the main choreography as having several signature moves. First is the "shooting dance" where members put their fingers together and shoot away. Second comes the "show me dance," performed with the mindset of being "in the best". Another key move involves folded hands with shoulder shaking, creating a rhythmic visual effect.

Use of levels and spacing

The dance utilizes strategic spacing with members frequently transitioning between formations. Dancers often position their bodies at 45-degree angles while executing arm movements. The choreography incorporates high, mid, and low levels, particularly during the shooting motions, with the final position parallel to the ground.

Highlight moments in the chorus

During the chorus, the choreography becomes particularly energetic. JooE's performances have been highlighted for her flawless execution and incredible dancing ability. The routine features hip movements alternating right and left, complemented by synchronized arm placements.

How the saxophone hook influences movement

The brass-heavy chorus directly influences the choreography's bouncy, groovy quality. Dancers create circular body movements following the saxophone rhythm. This brass-led section makes the dance both fun and addictive to watch, with members incorporating subtle but effective grooves rather than large movements.

Performance evolution across stages

After their comeback, Momoland extensively promoted "I'm So Hot" across several prominent music programs in South Korea including Inkigayo, M Countdown, Music Bank, The Show, Show Champion and Show! Music Core.

Differences between music show performances

Throughout their music show appearances, Momoland's execution evolved subtly as members became increasingly comfortable with the choreography. Initially, their performances focused on technical precision, gradually incorporating more individual flair as promotions progressed. Fans noted that without Daisy, who previously handled English point dances as a main dancer, other members like Nancy and Ahin stepped up to fill this role.

Dance practice vs. live execution

MLD Entertainment released dance practice videos that offered fans a clearer view of the complete choreography without the fancy camerawork typical of music videos or broadcast performances. These practice sessions showed the group in their yellow stage outfits, providing an unobstructed look at formation changes and synchronization. Furthermore, the dance practice environment allowed viewers to appreciate nuances that sometimes got lost amid the production elements of live stages.

Stage outfits and their role in choreography

The yellow outfits worn during performances received positive attention from fans who commented they looked both "hot and comfy". These costumes enhanced visibility of the choreography's subtle movements while complementing the energetic, bright concept of the song. Additionally, the cohesive styling across members reinforced the unified visual impact essential for their synchronized formations.

Reception and influence of the choreography

Critics and fans offered mixed reactions to the "I'm So Hot" choreography upon its release. The performance sparked debate about simplicity versus effectiveness in K-pop choreography design.

Fan reactions and dance covers

The choreography received criticism from some fans who felt it was "too simple" and "leaves something to be desired". Nevertheless, many viewers appreciated its accessibility, with some stating they preferred it to previous releases. The dance inspired numerous TikTok covers, becoming a gateway for new fans entering the K-pop dance community. Its straightforward nature made it perfect for casual dancers to recreate without extensive training.

Comparison with previous Momoland choreographies

Despite its apparent simplicity, members described this routine as "the toughest one yet". In contrast to their energetic, jumpy performances in "Bboom Bboom" and "Baam," this choreography emphasized hand movements that required significant muscle control. Some critics noted similarities to previous work, pointing out that "the routine for the chorus was a little too similar to their Boom Boom dance". Others observed it followed Momoland's established pattern of creating "simple to be able to learn and replicate" chorus movements.

Impact on K-pop dance trends

The choreography exemplified a strategic approach to viral potential through simplified movements. Consequently, several contemporary K-pop groups adopted similar philosophies, prioritizing memorable point dances over technical complexity. The "gun dance" became especially recognizable, creating a signature move that distinguished Momoland in a crowded field.